As the Kremlin’s definition of conservatism evolved, it moved from privileging stability, to emphasizing control, to, finally, understanding conservatism as traditionalism. These shifts were both gradual and reactive, responding to changing domestic and external circumstances. The “healthy conservatism” of 2021, where our study culminates, provides a useful ideological platform for the full-scale invasion of Ukraine only months later. However, this outcome diverges sharply from the original premise of conservatism in Putin’s discourse—stability.