Join us for a series of lectures by NYU Professor Eliot Borenstein about the joys and sorrows of Russian and Soviet television advertising. These informal lectures are geared towards students, scholars, and anyone who might be interested in the topic. And yes, we take requests. The series will run weekly on Fridays, starting on May 21st.
Lecture One - Soviet Commercials: Keeping Up with the Dzhonses
A look at the early years of Soviet television commercials. What were these commercials for, and how did they imagine their audience?
Watch the event recording on YouTube.
![Nikolay Rosenfeld, Illustration for The Enchanted Wanderer (1932)
Image source: N.S. Leskov, Ocharovanny strannik. Illustrations and design by N.B. Rosenfeld. Moscow; Leningrad: Academia, 1932.
[Н.С. Лесков, "Очарованный странник", иллюстрации и оформление Н.Б. Розенфельда, Москва, Ленинград: Academia, 1932].](/img/asset/aW1hZ2VzL3NjcmVlbnNob3QtMjAyNS0wMS0wNy1hdC0xMi4xOS41Ny5wbmc=/screenshot-2025-01-07-at-12.19.57.png?w=1024&h=1319.0508474576&fit=crop&q=85&s=8a8550857aeb6b6058f49b46dc4a24fe)