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Russian TV Commercials: The Short Course, Lecture Four – MMM: Marketing the Pyramid Scheme
June 18, 2021 @ 12:00 pm - 2:00 pm
Join us for a series of lectures by NYU Professor Eliot Borenstein about the joys and sorrows of Russian and Soviet television advertising. These informal lectures are geared towards students, scholars, and anyone who might be interested in the topic. And yes, we take requests. The series will run weekly on Fridays.
Lecture Four – MMM: Marketing the Pyramid Scheme
The infamous MMM pyramid scheme flooded the airwaves in 1994, reeling in viewers with a series of commercials that cashed in on the craze for soap operas. Has shameless fraud ever been this entertaining?
This event will be held virtually as a Zoom meeting.