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Russian TV Commercials: The Short Course, Lecture Three – Snickers: The Milk Chocolate Invader from Mars©
June 11, 2021 @ 12:00 pm - 2:00 pm
Join us for a series of lectures by NYU Professor Eliot Borenstein about the joys and sorrows of Russian and Soviet television advertising. These informal lectures are geared towards students, scholars, and anyone who might be interested in the topic. And yes, we take requests. The series will run weekly on Fridays.
Lecture Three – Snickers: The Milk Chocolate Invader from Mars©
When Snickers came to Russia, it was not just a chocolate bar; it was a verb. But what did it mean?
Watch the event recording on YouTube.